Modernizing a Life Sciences Recruiting Leader’s Digital Presence to Match Their Industry Expertise
Overview
TriNet Pharma’s expertise in life sciences recruitment wasn’t being reflected in their outdated digital presence. Despite their impressive 60+ years of combined experience and industry-leading concierge services, their website looked dated and didn’t convey the professional caliber that pharmaceutical companies expect from a top-tier recruiting partner. We redesigned five key pages to bring their brand into the modern world of design, creating a sleek, professional experience that matches their executive-level expertise and positions them as the premium choice for clinical, regulatory, and medical affairs talent acquisition.
Visit SiteRole
Date
Client
PHASE 1
Discovery
Through stakeholder interviews and competitive analysis, we found that TriNet Pharma’s outdated website design was undermining their credibility with pharmaceutical companies seeking top-tier recruiting services. Despite their proven track record and innovative concierge approach, the dated visual presentation didn’t reflect their executive-level expertise.
Process & Deliverables
PHASE 2
Define
Based on discovery findings, we developed a focused strategy to modernize TriNet Pharma’s five core pages that pharmaceutical companies interact with most. The approach centered on creating a sleek, professional design that immediately conveys their executive-level expertise and industry leadership.
Process & Deliverables
PHASE 3
Design
We crafted a modern, sophisticated design system across the five key pages that positions TriNet Pharma as the premium choice for life sciences recruitment. The new aesthetic emphasizes their expertise while making their unique value propositions – from concierge services to “no upfront costs” – immediately clear and compelling.
Process & Deliverables
PHASE 4
Develop
Using WordPress and Elementor, I helped implement the modern design across the five redesigned pages, collaborating with the development team to ensure the new professional aesthetic was pixel-perfect and maintained fast loading times while creating a cohesive, premium user experience.