Transforming an Education Initiative’s Digital Presence to Amplify Impact for Texas Students

Overview

Educate Texas, an initiative of Communities Foundation of Texas, needed a digital presence that could effectively serve three distinct audiences – educators seeking programs, policymakers needing data, and supporters wanting to make impact for Texas students. Their existing website created confusion rather than clarity, making it difficult for users to discover relevant programs, understand success stories, or find pathways to get involved. We redesigned their experience with audience-specific navigation that guides educators to program resources, provides policymakers with compelling impact data, and showcases inspiring success stories for potential supporters. The result is a comprehensive platform that amplifies Educate Texas’s mission to improve outcomes for students from disadvantaged communities while making it easy for each audience to engage meaningfully with their work.

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Role

UX/UI Design Front-End Development

Date

2023

Client

PHASE 1

Discovery

Through stakeholder interviews and user research, we discovered that Educate Texas’s website wasn’t effectively serving its diverse audiences – educators, policymakers, and donors all had different needs but were navigating the same confusing experience. Users struggled to discover relevant programs, understand impact stories, and find clear pathways to get involved in supporting Texas students from disadvantaged communities.

Process & Deliverables
  • User Research
  • Business Stakeholder Interviews
  • Market Analysis
  • Brand Assessment
  • Data/Digital KPIs Analysis
  • Existing Site Audit

PHASE 2

Define

Based on discovery findings, we developed a comprehensive strategy to create a multi-audience experience that serves educators seeking programs, policymakers needing data, and supporters wanting to make impact. The strategy focused on clear audience pathways, compelling success story presentation, and streamlined engagement opportunities.

Process & Deliverables
  • Strategy and Vision Development
  • Content Strategy
  • Information Architecture
  • Wireframing

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PHASE 3

Design

We crafted a comprehensive, audience-driven interface that serves educators, policymakers, and supporters through distinct but connected pathways. The design prioritizes program discovery for educators, provides compelling data presentation for policymakers, and showcases impactful success stories to inspire supporter engagement, all while maintaining Educate Texas’s mission-driven brand identity.

Process & Deliverables
  • Design Brief
  • Audience Pathway Design
  • Program Discovery Interface
  • Engagement Flow Design
  • Client Review Sessions
  • Requirements Documentation

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PHASE 4

Develop

Using WordPress and Elementor, I helped create the multi-audience navigation structure and program discovery interfaces, collaborating with the development team to ensure the audience-specific pathways, success story showcases, and engagement flows functioned seamlessly across all user types and devices.

Process & Deliverables
  • Systems & Infrastructure Setup
  • Multi-page Template Development
  • Development Team Collaboration
  • Quality Assurance

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