Transforming a Legacy Construction Brand’s Digital Presence to Match Their 129-Year Reputation

Overview

Kinley Construction Group’s outdated website wasn’t doing justice to their six generations of expertise in industrial fueling and construction. Despite their impressive portfolio of midstream terminals, hydrant facilities, and complex industrial projects, potential clients couldn’t easily explore their work or understand the full scope of their capabilities.

  • Outdated design that didn’t reflect their professional caliber
  • Poor organization made it difficult to showcase project portfolio
  • No visual way to demonstrate their nationwide reach
  • Brand integrity and legacy weren’t effectively communicated
  • Limited project visualization for complex industrial work
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Role

UX/UI Design Front-End Development Visual Design

Date

2023

Client

PHASE 1

Discovery

Through stakeholder interviews and competitive analysis, we uncovered that Kinley’s outdated website wasn’t reflecting their six generations of expertise in industrial fueling and construction. Despite their impressive portfolio and nationwide reach, potential clients couldn’t easily explore their work or understand their full capabilities.

Process & Deliverables
  • User Research
  • Business Stakeholder Interviews
  • Market Analysis
  • Brand Assessment
  • Data/Digital KPIs Analysis
  • Existing Site Audit

PHASE 2

Define

Based on discovery findings, we developed a clear strategy to create a modern, professional digital experience that honors Kinley’s legacy while showcasing their technical expertise and nationwide capabilities through visual storytelling and strategic information architecture.

Process & Deliverables
  • Strategy and Vision Development
  • Scope Validation
  • Content Strategy
  • Information Architecture
  • Wireframing

PHASE 3

Design

We crafted a professional, modern interface that emphasizes visual project showcases while weaving Kinley’s 129-year legacy throughout the experience. The design showcases their specialized industrial work and nationwide reach through improved organization and compelling visual storytelling.

Process & Deliverables
  • Design Brief
  • Homepage Concepts
  • Project Portfolio Design
  • Client Review Sessions
  • Brand Integration
  • Requirements Documentation

PHASE 4

Develop

Using WordPress and Elementor, I helped create the designs for multiple pages showcasing Kinley’s project portfolio and interactive map features, collaborating with the development team to ensure the complex project galleries and geographic visualizations were implemented correctly while maintaining fast loading times for industrial imagery.

Process & Deliverables
  • Systems & Infrastructure Setup
  • Interactive Map Implementation
  • Multi-page Design Creation
  • Image Optimization
  • Development Team Collaboration
  • Quality Assurance Testing

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