Showcasing Innovative School Models That Bridge High School to Career Success

Overview

Texas College and Career Readiness School Models needed a digital platform that could effectively communicate their innovative dual-pathway education approach to multiple stakeholders – students, parents, educators, and policymakers. Their existing website wasn’t clearly explaining how ECHS and P-TECH models bridge the gap between high school and postsecondary success for historically underserved students. We redesigned their experience to showcase the tangible benefits of earning college credits and industry certifications in high school, created clear pathways for different audiences to understand and engage with CCRSM programs, and highlighted their impressive impact data. The result is a compelling platform that demonstrates how these proven school models are closing opportunity gaps and preparing Texas students for high-wage, in-demand careers.

Visit Site

Role

  • UX Designer
  • Front-End Developer

Date

2023

Client

PHASE 1

Discovery

Through stakeholder research and user interviews, we discovered that CCRSM’s website wasn’t effectively communicating the value proposition of their dual-pathway education models. Students, parents, educators, and policymakers struggled to understand how ECHS and P-TECH programs create tangible pathways from high school to postsecondary education and high-wage careers.

Process & Deliverables
  • User Research
  • Business Stakeholder Interviews
  • Market Analysis
  • Brand Assessment

PHASE 2

Define

Process & Deliverables

Debug: No images found in the define_images group

Group Data:

Array
(
    [define_image_1] => 
    [define_caption_1] => 
    [define_image_2] => 
    [define_caption_2] => 
    [define_image_3] => 
    [define_caption_3] => 
    [define_image_4] => 
    [define_caption_4] => 
    [define_image_5] => 
    [define_caption_5] => 
)

Looking for fields: define_image_1, define_image_2, define_image_3

PHASE 3

Design

Process & Deliverables

Debug: No images found in the design_images group

Group Data:

Array
(
    [design_image_1] => 
    [design_caption_1] => 
    [design_image_2] => 
    [design_caption_2] => 
    [design_image_3] => 
    [design_caption_3] => 
)

Looking for fields: design_image_1, design_image_2, design_image_3

PHASE 4

Develop

Process & Deliverables

Scroll to Top