Club Champion: Complete Digital Experience Transformation
Overview
Club Champion, a leading premium golf club fitting company with locations across the US, Canada, UK, and Australia, needed a comprehensive digital transformation. Their existing website suffered from poor conversion rates, inconsistent user experiences across markets, and multiple touchpoints that weren’t optimized for their diverse customer journey.
Impact
5K incremental increase in bookings, an additional $3.2M in incremental revenue, average order value increased to $1,250, and +380% in bookings vs prior year during holiday push.
Visit SiteRole
Services
Client
THE CORE PROBLEM
Booking Funnel Transformation
The booking funnel was the critical conversion point where Club Champion was losing the most potential customers. My comprehensive audit revealed that users were abandoning bookings due to lack of control, hidden pricing, and mobile usability issues.
MY STRATEGIC APPROACH
From Audit to Comprehensive Redesign
Global Homepage Redesign (US, Canada, UK, Australia)
Challenge: Inconsistent brand presentation and messaging across markets
Solution: Created flexible design system that maintained brand consistency while allowing for regional customization
Impact: Unified global brand experience with localized relevance
Financing Experience
Challenge: Complex financing options were creating barriers to purchase
Solution: Simplified financing calculator and transparent payment breakdowns
Impact: Reduced financing-related support tickets and improved conversion for high-ticket items
ADDITIONAL SOLUTIONS
Expanding the Ecosystem
Global Homepage Redesign (US, Canada, UK, Australia)
Challenge: Inconsistent brand presentation and messaging across markets
Solution: Created flexible design system that maintained brand consistency while allowing for regional customization
Impact: Unified global brand experience with localized relevance
Financing Experience
Challenge: Complex financing options were creating barriers to purchase
Solution: Simplified financing calculator and transparent payment breakdowns
Impact: Reduced financing-related support tickets and improved conversion for high-ticket items