Bringing a Solar Company’s Digital Presence into the Future with Cutting-Edge Modern Design
Overview
TopVolt Solar was built for smart business people and homeowners who know that solar power is an important part of our energy future, but their website wasn’t reflecting the innovation and forward-thinking approach their brand represents. The outdated design was undermining their position as a cutting-edge solar solutions provider for both residential and commercial markets. We completely redesigned their digital presence with a modern, sleek aesthetic that positions TopVolt as the innovative solar partner for customers who value both sustainability and smart financial decisions, creating a user experience that feels as advanced as the clean energy technology they provide.
– Landing Page Design
– Full Site Redesign
Visit SiteRole
Date
Client
PHASE 1
Discovery
Through user research and competitive analysis, we found that TopVolt Solar’s outdated website design was misaligned with their forward-thinking brand and innovative solar solutions. Despite their focus on being a trusted partner for smart homeowners and businesses, their digital presence didn’t convey the modern, cutting-edge approach customers expected from a leading solar provider.
Process & Deliverables
- User Research
- Business Stakeholder Interviews
- Market Analysis
PHASE 2
Define
Based on discovery findings, we developed a strategy to create a cutting-edge digital experience that positions TopVolt as the innovative solar leader for smart customers who value both sustainability and financial benefits. The approach centered on modern design trends that reflect the future-forward nature of solar technology.
Process & Deliverables
PHASE 3
Design
We crafted a clean, simplified interface that cuts through industry clutter to deliver TopVolt’s message with clarity and impact. The new design embraces minimalism and strategic white space, allowing their solar solutions and value propositions to speak for themselves without unnecessary distractions or complexity.
Process & Deliverables
- Design Brief
- Simplified Navigation Design
- Clean Visual System
- Strategic Color Palette
- Client Review Sessions
- Requirements Documentation
PHASE 4
Develop
Using WordPress and Elementor, I fully developed the landing page from design to implementation, creating a clean, simplified experience that immediately communicates TopVolt’s value proposition. I collaborated with the development team on additional site pages while taking full ownership of the critical first impression that visitors receive.Systems & Infrastructure Setup
Process & Deliverables
- Systems & Infrastructure Setup
- Complete Landing Page Development
- Performance Optimization
- Development Team Collaboration
- Cross-device Testing
- Quality Assurance