Streamlining the Giving Journey to Connect Passionate Donors with Meaningful Causes

Overview

Communities Foundation of Texas needed a website that matched their mission as trusted guides in philanthropy, but their existing site was creating barriers rather than building bridges to giving. Donors struggled with confusing navigation and couldn’t easily discover relevant causes or complete donations. We redesigned their digital experience with donor-centered navigation that groups related opportunities logically, and created a comprehensive donation overview page featuring an interactive carousel that lets users browse through all available funds. The result is an intuitive giving journey that connects passionate donors with meaningful causes while strengthening CFT’s brand as the go-to partner for impactful philanthropy.

Visit Site

Role

UX/UI Design Front-End Development

Date

2023

Client

PHASE 1

Discovery

Through donor research and stakeholder interviews, we discovered that CFT’s website was creating barriers in the giving process. Potential donors struggled to navigate the site, find relevant causes, and complete donations, which was hindering the foundation’s mission to guide passionate individuals, families, and businesses in their giving journey.

Process & Deliverables
  • User Research
  • Business Stakeholder Interviews
  • Market Analysis
  • Brand Assessment
  • Data/Digital KPIs Analysis
  • Existing Site Audit

PHASE 2

Define

Based on discovery findings, we developed a clear strategy to create an intuitive, donor-centered experience that streamlines cause discovery and donation processes while strengthening CFT’s brand as a trusted guide in philanthropy.

Process & Deliverables
  • Strategy and Vision Alignment
  • Content Strategy
  • Information Architecture

 

  • Content Planning
  • Wireframing

PHASE 3

Design

We crafted an intuitive, donor-centered interface that prioritizes ease of giving through logical navigation groupings and a comprehensive donation overview page. The design features a browsable carousel of available funds, making it simple for donors to discover causes that resonate with their philanthropic goals.

Process & Deliverables
  • Design Brief
  • Navigation Redesign
  • Donation Overview Page Design
  • User Flow Optimization
  • Client Review Sessions
  • Requirements Documentation

Debug: No images found in the design_images group

Group Data:

Array
(
    [design_image_1] => 
    [design_caption_1] => 
    [design_image_2] => 
    [design_caption_2] => 
    [design_image_3] => 
    [design_caption_3] => 
)

Looking for fields: design_image_1, design_image_2, design_image_3

PHASE 4

Develop

Using WordPress and Elementor, I helped create the new navigation structure and donation overview page with the interactive fund carousel, collaborating with the development team to ensure the browsable fund system was intuitive and the donation flows were seamless across all devices.

Process & Deliverables
  • Systems & Infrastructure Setup
  • Navigation Structure Development
  • Multi-page Template Development
  • Cross-device Testing
  • Quality Assurance

Scroll to Top